What is Collaboration?

Collaboration is the action of working with someone to produce something.

Collaborations happen when a brand will join up with another brand or celebrity and they will both work together to achieve a wider audience, This is highly benefiting for everyone involved not just because they will make money but designers can influence other people so it can widen who buys there products. It not only helps boosting sales but it helps to give some designers a new outlook on there designers to start making designs which are more diverse and unique so that people buy there designs and not other competing brands.

Collaborations can be highly successful but there is some collaborations which haven’t gone well such as Lindsay Lohan’s collection for Ungaro was a disaster people said it was “Cheesy and dated.” This could be for many reasons such as the brand hasn’t successfully co-operated to create designs that work for the both of them.

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