Nike – Colour

Becky has looked into colour for Nike, I now understand that Nike use 80% primary colours and 20% dark, We can now use this information when editing in Adobe Photoshop. This is really helpful research from one of my team members (:


This is a Nike online magazine that my team mate Kayleigh passed along to me to research what colour Nike uses and if it simple or complicated.

Screen Shot 2015-09-23 at 09.45.43

Here are screen shots from the website that provide information about the way they use colour and why. The screen shot below is one example of why they use some colours for some shoes for example below they use dark colours as a starting point for sport shoes.

Screen Shot 2015-09-23 at 09.06.25

The shoe colour is debated on what season it is.

Screen Shot 2015-09-23 at 09.09.55Screen Shot 2015-09-23 at 09.08.24

This is the colour chart that in the online magazine and here it show that the colours are darker in the winter and brighter i the summer. I think this is because in the summer it is bright because if the winter and it becomes colder and darker so they are just moving with seasons and matching the colours with the temperature.

Screen Shot 2015-09-23 at 09.09.21

With the previous colour…

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