As we are going to be using typography for our outcomes, As a group we decided its a must to use their typography as its something iconic to the brand; apart from the Nike tick another thing I always think of when I hear Nike is the slogan “JUST DO IT.”
I researched into who designed the type it was a man called Paul Renner, He took elements of Bauhaus style and included it into the type, it was made in 1927 but commercially released in 1936 as Futura black, The font is used in other Brands such as Luis Vuitton, Costco, Dominos pizza, Vodka etc.
While on Issuu the book I read explained how the type can be changed so its used in another language, if “Just do it” or “Make the difference.” isn’t used within an advertisement that their not using normally they will have the website still on the advertisement they will have the Nike tick proportional to the text used in the advertisement and they will only make it as small as 15% of the page as anything smaller isn’t standing out enough,
There is also two a difference in the types used its still Futura Black, However, the secondary text is just thinner so its not the main thing your eyes are directed towards.
I also found out that the positioning of type should be ended at a 45 degree angle the last screenshot shows how this could be used, if our group is going to take this into consideration we could use Adobe Illustrator and either do it Nikes way or we could cut the text at the bottom at a 45 degree angle.
We have now downloaded the font Futura I am going to be in charge of editing the type for our outcomes as we decided I am the best to use Adobe Illustrator but we are going to work together to make sure the type is right.