Top of the Food Chain


Our latest idea is to create a tower of cutlery which would represent the food chain. On top of the tower we’d place a Nike Shoe that would promote Nike as a top brand, which is the soul role of advertising. This advert idea instantly does this which is why we think it’s a strong and very blunt but most of all Simple, advert.

To kick start this idea, we have done a quick photo-shoot to check how the composition would work before we take our final shot in a proper studio. We have decided this would be our method of working for all of the ideas and all the photo-shoots as it is safe and slow, allowing us to make any adjustments and to make sure that the whole idea and composition works.

The idea worked fine on paper and looked great on the camera. As we were taking…

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