Why Nike Use Michael Jordan



I think that Michael Jordan is used so much in nike adverts because he is the main collaboration that makes that most profit with Nike. He is the most recognisable collaboration with Nike and because his logo is the recognisable ‘the dunk’ that if they show it at the end of there promotional adverts it also proves that they are going strong and its the best image they can use for the company.

The logo shows Michael in his job which promotes him and Nike at the same time which is simple yet affective.

Screen Shot 2015-09-29 at 11.13.10

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