My project brief says that I have to submit my evaluation on the VLE by friday the 15th January at 9am. I have successfully met this deadline and uploaded my evaluation to the VLE the screenshots above show the steps I have taken to complete meeting this deadline.
These are my two final outcomes for my Liverpool promotion brief as you can see I have added these onto Billboards to show how they would look in real life. Both of these images are innovative and effective and promote Liverpool in different ways.
The first image is aimed at the target audience of people who like music and as this is on Mathew Street aimed at the target audience of people aged 18+ as it promotes drinking. There was also a portrait billboard next to this because this was here I added one of the images I thought was effective but didn’t want to develop into the billboard I have printed this off size A3 to place into my sketchbook.
My second image is more vivid and promotes to anyone who wants to come to Liverpool I would say as this image was taken in the night it would have to be at people 18+ However this doesn’t specifically have a target audience to it but I think it would most appeal to tourists. Within this piece I also experimented with mixed media to add more effect although it where lights using yellow and white I splatted the paint onto the page to produce this outcome I then placed it into Photoshop where I did minor edits and then placed it onto a billboard printed A3 for my second final outcome.
The first screenshot shows my layers panel in Photoshop by clicking the green layer I was able to open a new file where I could add my image this meant when adding my image all I had to do was stretch it once I saved this I could see it placed on the billboard. From this i used the others layers to take shine down and increase shine where I thought was Necessary. This then gave me my final piece ready to print off A3 size.
My first image is showing one of the ways David Hockney creates his photomontages. The second image is Mister Koppa’s way of creating photomontages.
Both of these are highly different from each other but still effective as thats there style of work and both have messages what they want to portray differently from each other.
David Hockneys way of work is to be organised and clean cut with his work comparing this to how Mister Koppa likes to work I wouldn’t say this is massively similar as none of his work is messy it all has a place its just placed more randomly to a viewers eye. In terms of colour there isn’t a difference from what I can see in these photos Mister Koppa’s just seems more bold but I think this is because he isn’t working with gradients in his image like David Hockney. I think that David Hockneys work is more professional however this is how I view it his image makes more sense to me than Mister Koppa’s as his work looks more professional but Mister Koppers makes me think ‘why?’ The only part of the image I like more about Mister Koppers is that hes working from a background this relates to my work more because I am going to be using images to create my photomontage however I think to make my work effective I have to stick to having a clean cut outcome as working messy while doing traditional work as when in Photoshop I like to clean things up and make it better so that I have a clean cut outcome.
Overall if I had to judge the way I work as an individual I would say I have the mind of Mister Koppa but the final presentation of David Hockney.
Mister Koppa is an American based artist who works with photo montages I really like his work as its highly creative and in comparison to David Hocknery completely different his is more imaginative and unrealistic but this is what I like about how he works. The two images above are just examples of how he works creatively to produce a unique outcome that somehow works.. His work is driven by physical and contemplative free association of visual elements, which taps into the subconscious and create an unrealistic outcome. Mister Koppa said he wants his montages to be like story’s because of this he works on multiple pieces at once I like the idea of doing this as its something I could do within my work although I only have to do two outcomes somehow I could relate them to a story of Liverpool. For example using a picture of the Beatles walking down Mathew street before fame and after fame. I’m not certain that I will do this for my outcome but its an idea to keep in mind while doing my work as I now know that my work doesn’t have to look realistic to be a photomontage it can be as creative and unique as I can possibly do.
I also looked into why Mister Koppa creates these montages and what storys hes trying to sell however his work only says ‘open to interpretation.’ This highlights to me that as long as I was able to know the story behind the image I made it makes sense obviously I have to annotate my work but if I want to do this within my own work I would have to make sure it was more obvious just like the example I used before would be easy to guess what I was trying to say within my examples.
This was an image i did using photoshop by creating a photo merge I developed this traditionally when I printed it I added The Beatles faces onto the page but to make this more original I mixed the faces up I then added the Mathew Street sign. I wasn’t sure how I was going to develop this but I decided to take it further in Photoshop.
In the end I decided to add another image and see if it would work by using guides and the marquee tool to cut the image This wasn’t working as didn’t look effective at all. Instead I deleted all of this and got rid of most of the image but kept some of it while lowering the opacity so that it fit within the image.
This gave me this outcome. I didn’t find it effective so I didn’t carry it on especially because it was messy and on a billboard I didn’t see it promoting Liverpool to anyone unless I added text.
I found Robert Rauschenberg’s work on photo montage’s. I like the way he works as its quite random he doesn’t use one image to create his outcome but uses a lot of images to create his outcomes. I think his work is effective because even though you can clearly see that this is different images they are all placed together and edited to have the same colours within them.
From the John F Kennedy montage I have realized that he has used apart of the image which is John’s hand turned blue I think that Robert will have done this by using a printer and changing the colour to then place it onto his page. I can see that his work isn’t neatly presented its quite rough in terms of presentation. I like this as it opens my eyes to a new idea of presenting my work working with mixed media to use certain colours and produce an effective outcome.
His Skyway piece(Top Left image) is one of his most famous pieces this was created in 1964 after being introduced to photo silkscreen technique this is a method of screen printing like you would do on T-shirts using one colour until its successful and then moving onto another screen which will allow you to add another colour. The screen printing technique came around in the 1960s after a famous artist Andy Warhol made it popular. A lot of these images where done to create different meanings to them he wanted American culture encapsulated in the early half of the decade, particularly as represented on television and in magazines. He stated, “I was bombarded with television sets and magazines, by the excess of the world. I thought an honest work should incorporate all of those elements.”
Soon after he created his John F Kennedy piece as a symbol of change the montage consists of John F Kennedy in the image himself and to the left of it another image of Kennedy along with an astronaut, the bald eagle, a large mechanical crane surrounded by a demolished building . This is all to represent a symbol of change and what progress needs to happen in America. The bottom half of the image included an image repeated again of venus at her toilet by Peter Paul Rubers this is to create the sense of a mirror. The piece is so people can look at how he views the world through his mirror and how they look at it through theirs.