I have met my brief deadline by completing my evaluation by the hand in deadline. I have uploaded this to the VLE as this is specified in my brief the screenshots above show the uploading process of my evaluation.
Today I have worked on completing the advertisement for my packaging I have kept it simple with the composition at the side so you can see the Adidas logo alng with Yeezy boost 350 at the size then on the left hand side I have again placed my logo along with coming soon… in white. I made this bold compared to the logo as I want this to be the most striking part to my advertisement.
This would be a billboard but could also be a double page spread advertisement in a magazine. However I am choosing this to be a billboard as its more striking.]
In my brief it asks for an A3 print of my final advertisement however the printers aren’t working at the moment so I can’t print unless thats fixed. However this is my final advertisement its done I just have a massive constraint of not being able to print however if this is fixed before I go home I will print it and place it into my sketchbook.
I decided that I wanted to create my box design only using digital software. I used Photoshop in order to start developing a pattern I wasn’t sure at first what colour to go for as I don’t want to change the colour of the type I’ve created because of this I went with the tan colour Yeezys as this seemed like an option not many people would probably take to do the packaging.
I started off by looking into the filter gallery, I looked into different filters and added noise this create a light texture to the box however made a big difference to the box already as it was no longer looking like the packaging that Yeezy’s are sold in now.
This is a screenshot of my box with more noise added onto it this further deepened the texture I’m happy with this as the design and I’m ready to begin placing my designs onto it.
I decided to start off with the sides first adding this Adidas logo was key to the packaging as people need to know the brand who create the shoes not just the designer.
I rotated my page as it was a little awkward to work the wrong way when I rotated it I then added a barcode to the design as the shoes would need to be scanned in order to pay for the shoes.
I then created a new document and put my Yeezy Boost 350 sign which I made. I decided the box is still a little bit plain and needs more to it as it doesn’t look like theres a lot to the design taking the shoes again there is lighter and darker colours taking a lighter colour from the tan yeezys I chose the font helvetica and began writing KANYE over and over and over again. I did this until it filled the entire area of the box. This looked better than I expected and was also something which I imagine Kanye would do.
I then had to go back into my other document and begin writing Kanye however this was easier to do as I could copy the other Kanye’s I had already made and paste them until the fit the whole page. I turned on my guides because this page was going to be cut in half putting this half way made it easier for me to decide when I needed to flip my type so that when I printed this A3 and began to place it onto my box it wasn’t upside down.
This is now the design for my box done the next thing to do is print it and begin placing it to make my packaging.
This is a screenshot of me working in photoshop to create the animation below as you can see I have open a timeline and layers in the right hand side. By using my layers I was able to place them into the timeline which then created a movement. From this I added fade which gave me my final outcome. Experimenting further I added glasses in a separate timeline which I then focused on moving the glasses around just to get the hang of doing stop motion in photoshop this worked however I don’t think this is of massive use to me as most of my work is going to be traditional but you never know!
As I have created my Yeezy and KW logo I decided to begin looking at fonts for boost 350.
I have chosen fonts similar or the same as the ones I have previously used such as Futura bold and Helvetica. The reason I have did this is because both are my fonts are quite strong especially the Yeezy logo because of this I don’t and shouldn’t used any font that’s complicated as it’ll completely ruin the design. As well as this the font needs to be legible as people want to know what the shoe is on the packaging. Although its Kanye West and many people know who he is not everyone will know what the shoes are called and without this label the packaging could be for any shoe.
Helvetica does work with the YEEZY logo as its simple and legible however I think that its too thin and looks slightly unprofessional compared to the logo as it doesn’t completely fit because the logo is so bold.
I then chose Futura bold this font to me looks too bold for the logo and almost overshadows it as well as also making me think of Nike when I look at it which isn’t what I want as the brand is Adidas. Also if fitting this with advertising purposes if I was to use this font Nike may have a copyright over it which wouldn’t be good for Adidas and would also look as if they where taking the easy way out by choosing a bold font which they know is already popular therefore must be legible.
I also chose a font which I have never worked with before. This was Microsoft Sans Serif I wanted to know how this would work within the logo as this is similar to helvetica however just like Helvetica looks too thin and when moved anywhere but right aligned doesn’t fit well.
The last font is Impact this works effectively because its clear, bold, legible and simple. When placing this as well it also looks good left aligned and right aligned. Comparing this to Futura bold this looks thinner on the eye and doesn’t overshadow the logo in anyway it fits well and can work in other ways than left aligned so if coming to doing my packaging and right aligned for some reason doesn’t work the way I picture it in my head I can change it and it won’t be a problem.
I have now decided to use Impact as my final boost 350 font as it fits well with my logo and also will be legible on the box . If I do a poster as my advertisement I will use Impact further to promote the product as it will be the right thing to do rather than using a different font which makes no sense to Yeezy at all.
I am coming up to making my box however I have the constraint of not being able to use Illustrator to create a template as the size of the box is going to be too big not just for the computer to handle but obviously the printer is going to be able to print on card because of this I am going to traditionally make the box using cardboard as this material will be able to hold the shoes and will appropriately without being ruined when the products being delivered, shipped etc.
From this I have decided that I will take the measurements of the box and create individual files so that I can place my work onto them and print them off and stick them on this may not be the perfect way to do this design for retail purposes but for design purposes this will work fine and will also work when coming to do an advertisement as it’ll look professional. In terms of this being used for being sold as packaging it wouldn’t happen they would have a machine which would be able to print the design onto cardboard and a cutter which would be able to do this process as not just Yeezys but for example Adidas Superstars are sold in bulk so doing the process by hand would waste a lot of money and take a lot of effort.
As I wasn’t completely happy with my YEEZY logo I decided to go back into illustrator and create a new page I took fonts such as Arial Black, Impact, Helvetica as these are all block typography. I then set my baseline and cap-height however when placing the E added an ascender because the Y’s are going to be bigger than any other letters within the logo.
I started by right clicking once I typed the letter I wanted and right clicking and creating outlines this then allowed me to use the direct selection tool to edit the type in the way I wanted
The way I did this was develop an area of the type and then use alt to copy it I then edited further so I had a start and a finish to look at. Once I had developed the type to a point where I was happy with it I copied it into the YEEZY logo to see how it looked this gave me an idea of if it needed further editing or if the type should be scrapped and I should move onto another font.
This is the outcome of using impact for my font and not editing it completely. As you can see the logo still looks a little bit out of place and for this reason wasn’t going to be used for my final Yeezy logo.
The next type I started to manipulate was Impact.I did this by right clicking and creating outlines. This is the bottom type as you can see from the screenshots I have made the type thinner however its still bold I did copy this over into my Yeezy logo but the type still looked slightly out because of this I had the idea to pull the right split of the y so it was taller and had a point the left side was smaller but still also ended with a point I wasn’t sure about this on its own as I didn’t know if it’d look professional.
This is the Edited Y on the Yeezy logo. To me this fits better and looks quite creative but still clean cut therefore the Y’s are complete. The only constraint I can see now is the EEZ looks too close together and I would prefer to space this out so it fit better. Another issue which I can see is the Z doesn’t look thick enough and therefore if I make that thicker the E has to be made thicket because the E will look out of place otherwise.
I took the same steps as the Y to complete this process however instead of editing them isolated from the logo I edited them within the logo as I wasn’t making massive changes just fitting them into the logo better than they where already.
From doing this you can see the E and the Z is thicker and I have also made sure that every letter is the same thickness so it looks more clean cut and they’re perfectly aligned with one another. To further develop my logo I have moved the Yeezy logo about until I was certain that this was going to be my outcome.
This is a screenshot of my type before vs after. The type looks effective and more professional compared to the top one as I have spaced better and the type has been edited with existing fonts which has helped me to produce a better quality outcome.
This is a screenshot I have taken to show the guides I used within doing the final logo such as baseline, cap height and the ascenders I have also added a guide onto my E to help me when it come to making that particular part of my type thicker and equal.
The reason I decided this was going to be my final logo is because it looks professional and also imaginative. I like the fact I have stuck to a creative logo but with a clean cut outcome. Up to now I am sticking with the idea of keeping this text black and white as it looks effective as it is however when it comes to designing the packaging this may change but I am going to try and keep this in mind when doing the pattern on the box unless its necessary and I can justify a reason to why the box needs to include black.
This is my logo without guides and made bigger in Illustrator I have now saved this file in Illustrator and the next time I come to use it will be when I make my design for the box.