Branding Guidelines: Example

I like this type of Branding Guidelines because it’s fun and simple.

Aesop by U-P design studio

I like the use of binding to to place the book together on the picture I like how there is a box use this would keep the book tidy and in good condition, But in my book I would lay it out differently along the lines of something like this: As I like the use of colour in a book because it seems that more interesting there is also pictures and text which is better because a reader will be more engaged and the use of alignment,headers and margins make it look more professional.

yellow and black


Identity Branding: Twitter

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To do my own brand identity design I decided to use twitter and do a sub identity design which meant that I was going to re-style the twitter bird design.


This is the original twitter bird.

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While looking at what twitter uses they had a section of what they don’t use in their design. From this I decided that my work would follow these rules so the design i was going to do wouldn’t be completely different from the actual twitter design.

Screen Shot 2014-09-19 at 10.08.04 I first made the bird black and copied it six times down the page. This was the first edit I did I used the shape tool to add a star to the birds face to make it look like an eye I also extended the bottom of the bird and the beaks so the mouth looks wider using the group tool.

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These are my six other designs I have experimented with each individual design using various tools such as the pen tool, line segment tool and the paintbrush tool to fill white parts in of the bird which i wanted to fill in or add to.

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Out of all the designs I came up with this one is my favourite, it was the most simple to do but looks the most professional. To create this I copied the bird again and made it black and then did another copy and made it white and put it over the bird to create my final image.

To produce an effective design I used Adobe Illustrator this helped me create a defined, Professional outcome, this software helped me as it allowed me to be able to use tools such as pen,free transform,shape tool etc in order to make my outcome as effective as it could be.

Adobe Illustrator

cmd + shift + 4 = print screen

cmd+s = save

cmd+c = copy

alt= copy 

V-select tool

A- direct select

X- change colours


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To start off I opened illustrator and made the size to A4 and set my print to 4. Screen Shot 2014-09-12 at 09.12.08

The pages opened so i could see 4 I then added different shapes using the shapes tool on the left hand side.

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I wanted to create a triangle so I double clicked the pentagon tool then clicked ‘3’

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I wanted to bring one of my shapes forward to do this I right clicked went into arrange and clicked ‘bring to front’

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I wanted to copy shapes did this by holding shift and dragging the shape which made an exact copy of the shape I wanted.

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I picked my favourite page out of the 4 I created and made a new page I added my name using the text tool by selecting ‘t’ I then wanted to create a pattern, I went to object>pattern>make

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 I the got an option panel I clicked on tile type Once I had found the one I wanted I then got an option box and clicked okay which gave me my final design.



Scanner work.

full colour

I created this picture by ripping pictures out of a magazine and sticking them down on the page to create a collage, i took this to the printer and then changed things about it for example i changed the colouring to black and blue to see what it would look like.

black and white I created this picture by putting my original collage into the scanner and selecting reverse this made it black and white i like the top half but the bottom is light greys if i could change anything I would want the bottom to stand out as much as the top.
blue and black
Out of all the pictures I made this one is my favourite I think the use of blue and black were distributed well and makes it bold. I really like how in the corner the girls lips have been turned blue.

pink background

I put this pink background on my collage to see what it looked like as I was experimenting using the printer this created the image above.


I like this video because there is many different styles of typography used. I think that all of the ideas in this have been hand drawn but there is a template used when finally putting the writing style onto the window which looks like its been done on a computer so that mistakes aren’t made and the style of writing can be wrote out quicker and easier. I also like the use of colour throughout the video they all stand out and can be seen clearly.


I found this picture of Albert Einstein on pinterest. I like the use of typography in this because the words create his face but show the meaning of what he was like. I also like the way when you think of Albert Einstein you think of ‘Creativity’ and other words which are bigger and bolder. The only thing that I don’t like about this is some of the writing is too hard to read unless you look closely if i was to make a picture using words the size of my writing would be readable.

I like this use of typography because its different i like the way the use of buildings have been used to create the letters, i like the way each letter is individual and completely different to the others. My favourite thing is the use of black and white because this makes the letters stand out more rather than them being in colour.